@Misfithighlander, there is a difference between sexy and exploitive, for starters you cant exploit an illustration, just like you cant objectify and illustration. There is an arguement that comic companies exploit hormonal teenage desires though.
As for the 90s, I guess got confused with pretty much all the top best selling comics of all time being from the early 90s. Comics boom, spectator boom, whatever you want to call it, interest in comics was up. Marvel went under because of mismanagement, not from a lack of interest in their characters. Too many foil enhanced, triple gloss, variant covers, and too many issues to collect in general are usually cited for the industry problems at the time. Printing more than they sold doesnt change that they were selling more than they had before. DC & Marvel both had serious competition at the time too, with Image and Dark Horse.
But none of that has anything to do with with your question of body shaming, or exploitation, and you’re right that it didnt really boil down to sexy cover art. Again, illustrations cannot be exploited and cant be objectified as they are not sentient, animate, cannot feel, cannot be manipulated, impregnated, ect. They are already “objects” It’s just lines on paper. That Gen 13 cover I posted for example, not a real person, just a drawing. Cannot feel shame, humiliation, regret, anger, cannot be exploited. The artist can be exploited. A model for reference could be exploited. Not an illustration as it is literally not real in any sense of the word. I know this sounds like I’m being facetious and talking down, but I really cant stress the importance on “not real by any stretch if the imagination”.
Sex appeal is literally marketing 101. It is the most widely used advertising strategy for a reason, it works. It isnt exclusive to comics either, see Hollywood, video games, and the in particular music industry. Think about that, the MUSIC industry. Will Susan Boyle ever hit Katy Perry’s level of brand appeal? Not likely.
Comics are a visual medium, they are selling art, art is selling comics. J. Scott Campbell isn’t making some grand statement about teen girls with his art and it isnt necessarily representative of how thinks women should look. He is delivering on things that appeal to his demographic, boobs and such. It is part of the overall industry appeal, the FANTASY aspect. I would need to see some evidence that there is any negative affect on anyone to have a problem with how people are drawn in comics, but all data on sexual imagery in societies suggest that the more you suppress and stigmatize sexuality in a society, it usually correlates with a higher percentage in sexual crimes.
So I really cant find the problem with hyper sexualized illustrations. There is no evidence that drawing women that look like 10 year old boys has any positive impact on society or the industry or how beloved a character becomes. An Adam Hughes illustrated cover will always outsell any John Romita, Jr. illustrated cover, no matter the content inside. Should all females be physically fit with double d’s? probably not. Should the industry fight against the desire for sex appeal? Only if it wants to die out.