Since this isnât a showcase of recent finds or collecting news, it bears mentioning here.
When Mattel got the DC license in late 2002 (and began releasing product in January of 2003), it was initially limited to three things:
- Justice League (the TV series)
- Anything Batman-related.
- Anything Superman-related.
At this point in time, Mattel was rebuilding their portfolio of boyâs brands (like the gender label or not, boys statistically did buy the majority of action figures at the time), as prior to 2002 (and 2001, if you want to count their Masters of the Universe re-issues), they had largely been out of the boyâs/action figure aisle for many years.
With that in mind, Warner Brothers Consumer Products only allowed a small portion of the DC license to Mattel initially, so as to let them prove themselves before getting the entire DC master toy license, which they eventually would in 2007.
While Mattel produced a lot of cool product within their slim share of the DC license from 2003-2007, Iâd like to highlight some of their Barbie output.
Now, Iâm not a Barbie guy (I do love Aquaâs Barbie Girl song, though) but come on, Barbie enthusiast or not, these releases from mid-2003 to 2005 are just cool (all pictures hail from eBay):
Paging @DC89:
Paging @moro and @SteveTrevor2.0:
In addition to the basic dolls above, here are a few of the more collector-oriented Barbie DC pieces:
While I saw all of the above when they were at retail from 2003 to 2005 (especially at Toys R Us, who seemed to go in on the line quite heavily), I never bought any of them while they were at retail, nor have I bought any of them on the secondary market in the two decades since the dollsâ initial release.
With the 20th anniversary of this collection nearing as of this summer, I thought itâd be a good time to celebrate the initial dalliance Barbie had with DC characters under Mattelâs initial foray into producing DC action figures and related collectibles, one which would extend into other releases throughout the years, from Superman Returns to DCEU-based product from the Wonder Woman and Justice League movies via characters such as Wonder Woman, Steve Trevor, Antiope, Cheetah and Mera, along with this summerâs The Flash, where Supergirl will once again see life in Barbie form with the following release (available at Amazon right now and for $55):
Do or have you had any of the above Barbie/DC releases?
Is there a Barbie/DC collaboration youâd like to see?
Are these dolls entirely new to you and youâre saying âI need these!â to yourself?
Whatever bill fits you, share your thoughts on the Barbie/DC collaborations (including any not highlighted in this post, as I didnât cover all of them) from over the last 20 years down below.
Finally, Iâd like to spotlight the Antiope Barbie, which is a favorite of mine: