Superman. A new animated series starring Superman, his supporting characters, allies and of course his cadre of villains is an absolute must.
The last solo starring Superman animated TV show ended almost 20 years ago. The time for the Man of Steel’s animated TV resurgence has come and it is now.
Call it Superman: Champion of Justice, Superman: The Man of Tomorrow, Team Superman, whatever. It just needs to happen.
There also need to be robust promotional and merchandising campaigns for the series to dramatically get the word out about it and glue eyeballs to screens when it debuts.
At minimum, we’d be talking the following for marketing of the show:
-Ads for it in movie theater pre-shows, especially those placed before family films.
-Ads for the show accompanying digital and physical home video releases from Warner Home Entertainment (especially and most obviously paired with other DC branded entertainment, but also with other prominent WB brands that are popular with children such as Looney Tunes, Hanna-Barbera and Harry Potter, among others)
-Targeted campaigns on social media and other internet platforms that are popular with families and children.
-Advertise on Cartoon Network and other networks that are popular amongst children.
-Print, digital and all other forms of advertising that are currently reaching core demographics in substantial and successful fashions.
-Have DC’s Custom Publishing department produce a promotional comic book that features a self-contained story featuring characters from the show as well as accompanying behind the scenes information. The book can be distributed via digital and print methods, especially through school reading programs.
-DC can publish a tie-in ongoing comic book series for the show.
The merchandise (especially the toys) should feature mentions of the show streaming on DC Universe. Yes, children may not be a core marketing demographic for DC Universe right now, but eventually that will change and a DCU original animated Superman series is the absolutely perfect DCU original vehicle to embrace that change with.
Netflix, Hulu, Amazon Prime and the rest have mature and kid friendly original content and DC Universe, sooner or later, will embrace that as well.
So, Superman. The first and still the best. To Warner Brothers Animation I say (to quote Lex Luthor) “Bring it on!”