I like both, but I think I prefer single issues more because I also like to collect & read. I do a little of both but I get more single issues than graphic novels.
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I prefer single issues but sometimes trades if the back issues are too overpriced. Digital is the method of last resort.
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Graphic novels. There are no ads, the paper is thicker, and I can put them on my bookshelves.
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Trades
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I buy the novels. I think itās usually the best issues in one set.
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Both. If I had to go with one, Iād go with single issues since thatās how nearly everything is originally published, plus I like the logos and cover copy.
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Iām pretty much strictly single issues, pick āem up every Wednesday, new comic book day is a weekly holiday/event in my universe 
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Both have merits. However I lean more towards single issues as Iām to impatient to wait for the trades. Now older stories is different . Trades are best for them.
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I most definitely like single issues because my attention span is pretty non existent, but I feel as if I have to be careful when reading them because theyāre more collectible than most novels. The battle of OCD vs attention span.
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Novelsā¦ Unfortunately with my hectic life Iād have to buy complete storylines. Besides, they look great on a book shelf.
Novels
Novels
Novels with nothing to add just novels
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I used to prefer single issues when I would go to the comic shop every week. But now that I have gone mostly digital (no room for more physical comics), if I do pick up a physical copy, it is a graphic novel as I like to have a complete story if possible.
Graphic Novels for older stories, issues for current stories
I miss comics that featured a mix of ādone-in-oneā and 2-3 issue stories, while also containing soapier plotlines that played out over the long term. I donāt think every story needs to be decompressed into 6-8 issues so that it can eventually fit into a nice trade paperback.
There were alot of stories like that during Rebirth (and after too). One of many great things about that material.
Due largely to budget constraints, itās more feasible for me to buy collected editions. I also prefer having a mostly completed story arc in my hands because I have become an avid book reader, so I prefer most of the time a longer format. I still remember the joy though of going in to a comic store on Wednesday and being excited a title I wanting to read was in. Iāve changed drastically as a reader though so I have more patience and have discovered how not to get them spoiled for me.
I buy both but when I can, I look at the series coming out and if it looks like something I would want to wait and read as a trade, then Iāll wait. Of course, some are so good, I canāt wait and Iāll buy the single issues and then end up buying the trade to read it in one easy sit.
I generally find the stories more satisfying when read in a collected form. Maybe because thatās how I started reading comics. I really enjoy picking up issues every week, but I ultimately prefer reading collected trades.