Below, we are providing a summary of the press release DC Publishing put out this morning - you can find the entire message here:
"DC announced today that beginning in 2020, all of its publishing content will be organized and marketed under the DC brand, creating three age-specific labels – DC Kids, DC and DC Black Label – that would absorb all of its existing imprints and focus DC’s publishing content around characters and stories that evolve and mature along with the awareness and sensibilities of DC’s readers. As a result of this new labeling strategy, DC will sunset the Vertigo publishing imprint at the end of the year.
The new segmentation, featuring the new age rating system, will launch in January 2020. Books currently being published under the recently launched DC Zoom and DC Ink imprints, which are focused on the middle grade and young adult segments, respectively, will be assigned to the DC Kids and DC labels depending on the content and intended audiences.
The three labels will be structured as follows:
DC Kids w ill focus on readers ages 8-12 and offer content created specifically for the middle-grade reader
DC, focusing on ages 13+, will primarily be the current DC universe of characters
DC Black Label will focus on content appropriate for readers 17 and older
"Does this mean DC Universe will get imprints previously held back moving forward?"
We do not have an update at this time, but it is absolutely something we now have the opportunity to revisit. Stay tuned for more details as DC Publishing organizes its plans.
If you have any other questions, please let us know in the comments below and we will work to get answers back to you.